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BusinessofVideo: H.264 Is A Codec, Flash Is A Platform: One Can’t Kill Off The Other.

“The real topic to discuss is what will happen when Google open sources VP8 and then tries to challenge the H.264 codec. While VP8 was never made public when it was under the domain of On2, if the claims that On2 made are accurate, VP8 produces better video quality than H.264 ‘with data savings of more than 40%’. If that is the case, it’s going to be very interesting to watch the battle between H.264, which Microsoft and Apple are promoting versus VP8, which Google will be promoting.” This can’t end up being a Betamax/VHS type of war, because the large video streaming outfits know all too well that saving bandwidth while maintaining quality is the name of the game.

05/03/10 • 03:49 PM • Adobe • Apple • Google • Internet • Microsoft • Motion Graphics • No Comments

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