WSJ: Email and Friendship.
“In other words, there’s a surprisingly easy way to figure out how you feel about someone — just count the hours before you hit the ‘reply’ button.” I don’t know about you, but I certainly don’t handicap people by speed of their response, unless I need some particular piece of information in a hurry. I suspect this will bleed over to social and become a new metric for social marketers to stress over (’you must answer tweets RIGHT AWAY’). Tyranny of the smartphone.
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