TopRankBlog: SEO is Just Marketing. Deal With It.
“For web developers that treat SEO as a one-time task during web design and only focus on marketing content (vs. ALL of the website content), and no ongoing content promotion, you’re only touching the surface and may be causing your clients to lose revenue in the long run. For bottom feeding SEOs that continue to over-promise and under-deliver with sensationalized accounts of traffic boosts, rankings and links, you’re short sightedness is hurting companies and our industry. Touchy subject. Yes, it’s marketing. And clients will span the gamut from “just give me a website” to “I want the full-on, 24/7 experience.”