SEO Book: The Decline of Organic Links Infographic.
I do have to admit, I’ve actually clicked more Adwords links lately. I think economy of movement is the issue for me ... if the link’s at the top of the search, and the other link (usually to the identical source, just organic rather than Adwords) is at the bottom of my browser, I think: “Why the extra effort? So what if they have to pay $0.20 for my click?” So ‘screen real estate’ is being used to deprecate organics.
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