Reuters: Parent bloggers question role in Mylan’s EpiPen schools push.
“The bloggers, more than a dozen mothers of children with serious allergies, embraced the effort Mylan outlined in a series of ‘summits’ it held for them beginning in 2013. They wrote impassioned posts on blogs shared with tens of thousands of followers on social media. Their personal testimony helped persuade a number of state lawmakers to pass bills to get schools to stock epinephrine injectors, such as the EpiPen, according to legislators and others familiar with the lobbying effort. During the same period, the company was marking up its EpiPen to more than $600 per twin pack, six times the 2007 price, creating a burden for many of the bloggers’ followers, other parents of children whose lives are threatened by bee stings and peanuts.”
Note this is the same strategy big pharma uses with doctors; symposia held in exotic locations. Read: bribery. I used to wonder that anyone would accept such largess without having at least one night of moral indigestion. I’ve since learned humanity has an incredible capacity to rationalize just about any action.
Bloggers, wake up. List your favor-granting, tchotchke-supplying influencers. Even if offered for free or for ‘loan’. List your sponsors. I understand you want or need to make money. Be open and honest, please.
I have no sponsors, have had none. If I did, they would be prominently listed in my right-side nav section here.