PDN: FTC Wrist-Slaps Lord & Taylor for Deceptive Instagram Campaign.
“Lord & Taylor has agreed to settle federal charges that it deceived consumers by paying fashion ‘influencers’ thousands of dollars each to promote its products on Instagram, without disclosing that the posts were paid advertisements.” Four THOUSAND bucks. To wear a dress. And take a photo. *Raises hand.* FTC’s gonna be real busy, if they want to track down all of this behavior. Many niches are drinking deeply at this well, methinks ... given the affluence of the supposed ‘solo bloggers’. My basic rule: if someone’s life seems perfect, plenty of time for excellent photography and well-proofed content ... I smell a rat. Harsh? Feigning an inaccurate reality is harmful to others. Oh, a little gloss is fine. Supporting a fake persona - never.
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