Outside Online: Lance Armstrong and Livestrong.
“Most people are unaware that there are two Livestrong websites. Livestrong.org is the site for the nonprofit Lance Armstrong Foundation, while Livestrong.com is a somewhat similar-looking page that features the same Livestrong logo and design but is actually a for-profit content farm owned by Demand Media.” Anyone else done searches on health-related items and ended up on this miserable site? I *wondered* what the h-e-double-toothpick was going on, getting crappy health advice mixed with useless banner ads. Ten pages or so; take your time and read the whole thing.
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