Mashable: 10 Essential Tips for Planning the Perfect Industry Event.
Ugh. Voice of experience: #1 - have processes in place to poll and listen to your audience. #2 - Be flexible enough to respond to your audience on-site, throughout the event.
Almost nothing’s worse than opening a huge event with a big production piece and finding (usually during the first coffee break) that the overarching theme was a big mistake - except for doggedly continuing down the disastrous theme/marketing strategy through a multi-day event. It’s like lying down and building a coffin around yourself.
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