kottke.org: R.I.P. The Blog, 1997-2013.
This echoes something I’ve noticed lately. Chronology is truly on the wane. I can post an item days before others become aware of it, but getting there first brings neither kudos nor traffic. Mere discovery no longer scores points. Having something incisive to say - and posting it in optimal channels during the peak of particular subject’s brief half-life - is now the most efficient move you can make.
The thing is to gauge popularity/freshness/importance accurately. Sometimes it feels like taking a sawed-off broomstick as a bat, and trying to hit a supersonic jet with a dented soda can. None of the modern tools feel particularly well-suited to how information is being consumed.
I hear that rumble. It’s the Model T’s flying past this horse-drawn cart. Wait until they finally pave all the roads ...