Wired:
Humans Are Just Machines for Propagating Memes. You know, more and more I feel “meme” is just a high-falutin’ word for ... gossip. Gossip gets expanded into rumor, and rumor gets fictionalized into tall tales. Mankind is a storytelling race - it’s how we learn, how we describe ourselves to others, how we relate our family histories - and in my book, the power of a creative mythic narrative is incomparable.
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