Washington Post: This is getting mailed to clients …
Facebook Activism: Lots of Clicks, but Little Sticks. “‘Commitment levels are opaque,’ says Joyce, who last year took a leave from DigiActive to work as new-media operations manager for Barack Obama’s campaign. ‘Maybe a maximum of 5 percent are going to take action, and maybe it’s closer to 1 percent ... In most cases of Facebook groups, members do nothing. I haven’t yet seen a case where the Facebook group has led to a sustained movement.’”
Comments:
Perhaps we need to coin a new term: “Social Media Sedentism.” Heard it here, first.
Posted by Garret P Vreeland on 07/02/09 at 01:51 PM
<< Previous entry: NewWest.Net: It's because of Santa Fe County, kids.
Next entry: Gmail label features. >>
Next entry: Gmail label features. >>
The response rate to a well-done direct mail piece is similar. It makes me wonder if the vehicle really matters, since people don’t seem to change much.