UX Booth: Design Studios - The Good, the Bad, and the Science.
Now this is a really interesting article.
My experience with creative groups is that the energy of the group gets dragged down by the emotional state of the leader(s). When the decision-maker is cranky, nothing is good. Likewise, you can have fantastic creatives involved, but if those creatives are not in a mood to share their energy, nothing gels.
However - when everyone’s *on*, the experience is amazing. The supply of creative energy is freely shared, and the brainstorm crackles with lightning.
Given this article, a better strategy than forcing everyone groupthinking together when the creative weather is ‘bad’ is to bust everyone off individually and aggregate results after a period of time. Perhaps small more-focused groups would be worth experimenting with also - try teams of two and three who have worked together well in the past.
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