The Atlantic: The Great Grocery Smackdown.
“In the grocery section of the Raynham supercenter, 45 minutes south of Boston, I had trouble believing I was in a Walmart. [snip] The first thing I saw, McIntosh apples, came from the same local orchard whose apples I’d just seen in the same bags at Whole Foods. The bunched beets were from Muranaka Farm, whose beets I often buy at other markets — but these looked much fresher. The service people I could find (it wasn’t hard) were unfailingly enthusiastic, though I did wonder whether they got let out at night.” In this economy, the grocery that synchs high quality with low price will win out.
I’ll also make a plug for groceries that keep their produce ‘freshened.’ Too many times I walk into Whole Foods to spoiled or rotting veg — or, going off on a tangent, Trader Joe’s to find short-dated meats. [I live 20 minutes outside of town; having to return things ends up being a time-consuming, gas-consuming pain in the arse.]
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