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ReadWriteWeb: Study - Why Do People Use Facebook?

“A 2009 study (Ross et al., 2009, ‘Personality and motivations associated with Facebook use,’ in Computers in Human Behavior, 25, 578-586) found that personality types that ranked high on neuroticism claimed the Facebook Wall as their favorite component. People who were low on neuroticism, however, said photos were their favorite.” Someone has a *favorite* component of Facebook’s UI? Oh. My. God.

01/16/12 • 03:37 PM • Psychology • Social Media • No Comments

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