ReadWriteWeb:
Real people don’t have time for social media. This is a timely article. I’ve been asked by various outfits (especially nonprofits) about how many hours it takes to maintain a beneficial existence on social media services. Ones that generate more value in awareness and donations than the cost of social media upkeep. I remain skeptical, except for outfits who can afford to dedicate an employee to maintaining the accounts full time. Even then, value must be measurable, results quantified. For large nonprofits, this is likely not an issue. But for small ones, social media is becoming a black hole. The demographics don’t necessarily fit every business’ or nonprofit’s goals. Median age for charitable donors tends to be somewhere in the age group of 40-somethings. Via vowe.
Comments:
There are no comments at this time for this entry.
Commenting is not available in this weblog entry.
