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ReadWriteWeb: Can We Rely On Social Media In An Emergency?

Not at present. As we found during our forest fires here, the initial tweet gets good coverage if the generating account has enough followers ... but after that, the signal-to-noise ratio goes exponential with everyone wanting to ‘brand’ the information to their own followers. As further studies are done, you’ll hear this again from other sources than myself. Unless Twitter allows a ‘solo’ channel or hashtag for one account (or a pre-approved number of accounts) to use, this will remain a problem.

01/14/12 • 01:26 AM • InternetMobileSanta Fe LocalSocial Media • No Comments

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