NY Times: Night of the Living Tech.
”Last week, Wired magazine proclaimed, ‘The Web Is Dead.’ Yet evolution — not extinction — has always been the primary rule of media ecology.” As I was telling folks at a party over the weekend, Twitter and Facebook are starting to mature. The new technologies that will replace them either already exist, or are in development right now.
I’ll add that doesn’t mean one should wait for the ‘next big thing’. I waited on Twitter, and lost the early adopter ‘mojo’. I think a better model with new tech today is jump in with both feet and dog paddle until you understand the service.
I’m fascinated with how different vertical markets are adapting these services to work for their sectors. Everyone’s busy categorizing themselves, and then building power bases within those categories. Niche marketing, personal branding (don’t yell, E) ... and yet, to be an individual social media powerhouse, you need to have a strong foundation, rooted in a vital social community. Can’t be an influential personality without a strong base of follower support. Here’s a quote for you - “No personal brand is an island.”
I’ll be thinking more out loud about this over the next week or so.
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