A New Mexican miscellany, offering eclectic linkage since 1999.

NY Times, Campaign Stops:

Oh jeez, here we go again.  Judging candidates by typefaces. Optima was reviled among designers in the ‘90’s ... it had a heaviness which made it perfect for onscreen presentations.  It was celebrated in video graphics for being bland enough not to imply anything typographically.

04/22/08 • 10:22 AM • Design • History • Politics • No Comments • No Trackbacks

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