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New Scientist: The evolving art of storytelling

”Neuroscientists and psychologists have found that when a character is experiencing action or sadness, for instance, we step into his shoes: areas of our brains are active that would be firing up if the fiction were our real-world experience. Compelling stories trigger squirts of oxytocin, dopamine and serotonin, which are associated with rewards, pleasure and well-being. This more or less substantiates what we have known for centuries: good stories can have a powerful grip on us.” Discussing ‘transmedia storytelling.’

04/01/11 • 09:57 AM • Arts • Books • Entertainment • Internet • Motion Graphics • Podcasting • No Comments

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