dangerousmeta!, the original new mexican miscellany, offering eclectic linkage since 1999.

Mashable: 10 Essential Tips for Planning the Perfect Industry Event.

Ugh. Voice of experience: #1 - have processes in place to poll and listen to your audience. #2 - Be flexible enough to respond to your audience on-site, throughout the event.

Almost nothing’s worse than opening a huge event with a big production piece and finding (usually during the first coffee break) that the overarching theme was a big mistake - except for doggedly continuing down the disastrous theme/marketing strategy through a multi-day event. It’s like lying down and building a coffin around yourself.

11/11/11 • 04:21 PM • General • Motion Graphics • Personal • Small Business • No Comments

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