LA Times: Breaking through the noise of social media.
“According to the survey, since 2008 the number of people who view their friends and peers as credible sources of consumer and business information dropped by almost half, from 45% to 25%. Similarly, in the past year, the number of people who view peers as credible spokespersons also slipped. Even more strikingly, however, after a precipitous decline earlier in the decade, informed consumers have regained trust in traditional authorities and experts.”
If this article is true, it means the country is ripe for the old ‘simple answers’ canard. We’re tired of complexity, and want black-and-white clear-cut living for a while. Waiting for a virtual Mommy and Daddy to make decisions for us. The authoritarians will win in 2010.
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