justBcoz: 20 Lessons from the last decade.
Whether you’re a web design firm in America or in South Africa, the lessons are the same. Offhand, I’d add: Be sure to encourage clients to set an advertising budget and parcel out advertising dollars based on performance (note I say performance, not profit ... money alone won’t make you a success). I’m seeing a great deal more folks show up with stars in their eyes, having attended seminars convincing them that Twitter alone will make them zillionaires. It’s the “Amazon” effect we web designers dealt with ten years ago, when everyone thought a web site alone would make them millions. Websites and Twitter are just single facets in the great cubic zirconia of advertising (never a diamond; puh-leez).
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