Graywolf’s SEO Blog: The Epic Failure of Google+.
“… for now, thanks to SPYW being integrated into Google’s SERPS, if you sell anything on the web, you have to play with social media to remain competitive. However, you should never put all your eggs in one basket, especially one you are going to let Facebook, Twitter, or Google+ carry around for you. You’ll never know when they will decide to change or phase out your mission critical business functions or take your data and keep it to themselves, leaving you to swing from the gallows.” My emphasis; read that and UNDERSTAND it.
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