Globe and Mail.CA: Movie-fan bloggers the new Hollywood influencers.
“While the fan connection has long been cultivated at conventions such as Comic-Con or Disney’s Star Wars Celebration, young writers such as Jones – whose posts have been read nearly 11 million times – are increasingly being courted at events once reserved for traditional media outlets.” 11 million times! I should just shut up shop and retire to the back of my sock drawer. But that’s a good example of the popularity a niche blog can stumble upon.
Comments:
Everyone wants ‘true believers’ blogging for them. I could never settle for it.
Too true. And marketers have never understood that anyone owned is already lost. I continue to believe social media will close the loophole that let that happen.
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It’s like the old days of the kids on the basketball courts and Nikes.