BusinessWeek: The Rise of the ‘Brogrammer’.
“There’s also an audience that feels left out of the joke. Women made up 21 percent of all programmers in 2010, down from 24 percent in 2000, according to the U.S. Bureau of Labor Statistics. Anything that encourages the perception of tech as being male-dominated is likely to contribute to this decline …” First time I’ve ever heard the term. One expects the term chosen for the opposite sex will be built upon the obvious, distasteful “ho”.
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