euansemple.com: Social tools and the filter problem.
“We expect to meet different people in different physical contexts and manage our expectations of different conversations in this way. The problem at the moment is that in the competition between Twitter, Facebook, Linkedin and the others for our time and attention, they are all beginning to look and feel the same!”
Software should be able to solve the problem of high quality/high frequency social. The only obstacle to plucking consistently interesting bits from the firehose of social is the programs themselves. [Tags, FB. Like Tumblr. Yesterday, or sooner.]
Thoughts on personal branding, Charo, and Q Scores.
Long story to set this up.
I ran across a version of Malagueña on Spotify, played by María del Rosario Mercedes Pilar Martínez Molina Baeza, a student of Segovia’s. Sounds impressive on its face, right?
Wait. You’ll recognize her more readily under her stage name, Charo. The Segovia link probably surprised you - it surprised me. As did her playing (on this version). And after perusing her Wikipedia entry (the 1970’s), I became acquainted with her Q Score.
This, of course, brought Technorati, Klout, personal branding to mind.
The story for Charo is that because of ill-advised overexposure, her recognition factor is as high as Clint Eastwood’s, but her popularity factor is in the single digits.
Everyone knows you, not many care about what’s going on with you. No ability to generate any buzz, except through sensationalism ... which requires ever-greater levels of personal exposure, allying with strategic larger brands, or creation of false personas.
Personal branders, beware. This is a metric you may not be paying attention to. One can expose themselves quite thoroughly, score well on the social media measurement charts, link all the trending subjects, and have no popularity. Oh, you can have ‘influence’ — you talk to a lot of people — but do you really have ‘likeability’? It’s that polarity thing I keep railing about. I’ve tested Klout over and over, and it has no method for judging a positive thread vs. a negative thread ... the same failing Technorati suffered from. Numbers without context, that blow up into a fantasy.
So, to put it gently — counter to Klout or other measurement services — perhaps less recognition and greater likeability should be the general goal ... ?
My opinion. Take it or leave it. I’ll sign off on a totally ironic note ... sounds like folks should start blogs rather than social media empires.
Neil Young, Sugar Mountain.
AlJazeeraAmerica: Big Food uses mommy bloggers to shape public opinion.
Um ... isn’t it rather sexist to link BlogHer to ‘Mommy Blogs’ without offering any linkage of the two? BlogHer is certainly not just mothers who blog. Or am I reading this wrong?
Pacific Standard: Are You Really as Happy as You Say You Are?
“They built what they call a hedonometer, which is a daily report of the geography and timing of happiness.” Flashback to Woody Allen’s “Orgasmatron” ...
Pacific Standard: The Most Popular Ways to Share Personal News.
“Despite all of the technology, face-to-face communication still came out on top as the most popular method of sharing.” Which emphasizes the fact that a social media persona is a fictional construct (not that all personas aren’t constructs; just more fictional than the historical mean).
Paris Review: Cory Arcangel’s Working on My Novel.
“Cory Arcangel’s new book, Working on My Novel — based on the Twitter feed of the same name—is a compilation of tweets from people who are putatively at work on novels. No more, no less.” That’s it - never, ever say you’re working on your novel.
Mashable: ManServants Startup Is Not a Joke and It’s Not a Gigolo Service.
Mashable: Why Killing the Check-In Was the Wrong Move for Foursquare
Yay! I can kill an app on my phone. Not that I ever used it much. I felt it was an invitation for house burglars.
FirstLook: NBC News Pulls Veteran Reporter from Gaza After Witnessing Israeli Attack on Children.
We live in an age where personal branding may limit your ability to report.
Youtube: Weird Al, ‘Foil’.
Weird Al’s having a heck of a week. Perfect social fodder. I haven’t seen Al in ages, now he’s flippin’ *everywhere*.
Google+: End of the nymwars?
Mashable: This Weekend, Behold The Giant Buck Moon.
No! No! No! Another arbitrary Moon event! Please folks, find something else to blog about. Navel lint. Rearranging the sock drawer. ANYTHING BUT MORE MOON EVENTS.
The New Yorker: The Potato Salad Guy Should Keep Every Penny.
“… to pretend that a reward is always (or even ever) commensurate with the amount of work one does is to misconstrue how the world works. If potato salad leads people to reflect on the injustices of modern American capitalism, then we really may be on to something.”
Seattle Times: Why in the world I hand-wrote my emails – and what it taught me about how we wr
ReadWrite: An Early Fourth - Welcome To ReadWrite 4.0.
Another redesign. I swear, Evan W. should charge for Medium copycats. It has had such a huge impact on design.
The Rumpus: Face-Off - Facebook Vs. Reality.
“Someone who’s not on Facebook is sketchy. It’s like people who don’t drink. You can’t trust them.” Bwah-hah-hah-hah. Like NYC in the 80’s - if you weren’t seeing a shrink like everyone else, you had to be an axe-murderer. And the author, Bibi Deitz, sounds like she lives in Santa Fe. Go for it, kiddo.
Guardian.UK: Facebook emotion study breached ethical guidelines, researchers say.
The AV Club: Facebook tinkered with users’ feeds for a massive psychology experiment.
The New Yorker: Should Auschwitz Be a Site for Selfies?.
Poynter: ‘Almost half’ of the NYT’s blogs will close or merge.
“Some blogs are quite popular, but others ‘“got very, very little traffic, and they required an enormous amount of resources, because a blog is an animal that is always famished.’” Information point, fellow bloggerati.
SERoundtable: CNBC Highlights 17 Year Old Web Site Devastated By Google’s Panda 4.0 Update.
We need to rout around Google indexing.
Circular - an open source Buffer app.
TNW: Technorati Quietly Killed its Blog Index in May.
End of an era. Klout should start counting down the days. Take note, all ye who overvalue ‘blog rankings’ services.
Contently: New Report Reveals Just How Drastically Brand Engagement is Plummeting on Facebook.
Hitching your wagon to any service, whether Google, Facebook or other(s), seems the height of unwisdom these days.
Dazed: Top fashion bloggers now earn six-figure salaries.
“Popular bloggers can demand $50,000 for an appearance at a high-profile brand event like a store opening. One top blogger charged $5,000 for posting a single Instagram photo of the brand’s product.” Good grief - I picked the wrong niche.